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Marshall McLuhan
 

"Understanding Media" - 1964

From Marshall McLuhan's "Understanding Media", reprinted in paperback in 1994, page 303-304

buy the book

"Jean Shepherd of WOR in New York regards radio as a new medium for a new kind of novel that he writes nightly.  The mike is his pen and paper. His audience and their knowledge of the daily events of the world provide his characters, his scenes, and moods.  It is his idea that, just as Montaigne was the first to use the page to record his reactions to the new world of printed books, he is the first to use radio as an essay and novel form for recording our common awareness of a totally new world of universal human participation in all human events, private or collective."


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